brand studies


the division

5,034,882 million views 

Inspired by the groundbreaking video game, this thrilling live-action series follows the lives of four agents of The Division as they're activated and leap headfirst into the fight to save New York City. 

We were looking for different ways to bring our games to life and to immerse our audience in the story of the game. We thought ‘what’s the best way to reach new audiences?’
— Ann Hamilton, Ubisoft Brand Representative

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